Identify your ideal customers
find those ready to buy now
get them to contact you…
What is Copywriting?
Copywriting is the term used to describe the writing of the words on business or advertising materials. In the case of your website, it is the copy or content, the words you actually use, which will ultimately sell your products or services. Simply put, your copy is a salesman in print!
Why it is Important?
With a website, you don’t have any face-to-face interaction with your customer or client. You don’t see them, and you won’t know who they are. It is the content on your website which becomes your salesperson. If you don’t describe your product clearly or fully, using the right words in the right way, your website visitor will click away to the site of your competitor.
Copywriting Workshop Content
During this FREE one hour workshop, your trainer will take you through a series of logical steps to help you with your copywriting techniques. You will learn how to recognise the difference between features and benefits, understand what a ‘call to action’ is, and how to write the content of your website to get the maximum benefit.
This online workshop is a FREE, real-time, tutored session with a Questions & Answers section.
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“The IRUN Website Copywriting Workshop provides a very useful summary of the key points you need to remember when developing a website. It underlines the importance of good copy especially for attracting the attention of search engines to a website.” Feb 2010. Alexina Law |
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“Roger, thank you so much for inviting me to join your Online “How to write effective copy” workshop. It was the best use of one hour of my time I have spent for some time. I found the workshop very helpful and informative, I thought your presentation was pitched at the right level, as a non technical person I could follow and understand everything you said. Feb 2010. Shelagh Gurrie, OPAL Event Management |
| “Steve’s workshop on ‘Copywriting’ was articulate and clear. He provided his audience (us) with not simply theory, but practical advice supported by examples, giving the attendees, the confidence to start implementing immediately.”
Tony Shearing A Shearing & Associates Ltd, Business Consultancy |
These FREE workshops are booked on a ‘first come, first served’ basis.
They are run on a rotation basis, every Thursday between 9.30am and 10.30am.
Next workshop: 19th August 2010
Numbers are limited so book your place today for the next Copywriting Workshop here. Alternatively, phone IRUN now on 01635 898674 for more information.
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